When Jay-Z and Swizz Beatz premiered their video for “On To The Next One” on New Year’s Eve the world was abuzz with rumors that the Jay was confirming rumors that he was in ties with an underground secret society.Read below as the director of the video Sam Brown is speaking out to defend his work.
“I think when you’re dealing in abstract imagery people are going to want to draw lines between things and make sense of it. However, I’ve always felt that the viewing public was, in general, extremely visually literate. They don’t always want or need things to be spelt out for them. One of the great things about music videos are they can be enjoyed purely visually—it doesn’t need to mean anything or make any sense…There is imagery in this video that is drawn from all over the place. None of it is owned by any one culture or belief system. You can connect anything if you try hard enough, and make it mean anything you want it to.”
“He gave me a very loose brief, and made it clear that we should be progressive with the video. All the imagery was thought up by me and was a response to the track itself. For those interested, the idea is actually about a funeral for old imagery and ideas, hence all the gothic and oppressive stuff. I was also trying to contradict the excess of hip-hop videos by making something brutally simple and claustrophobic.” – link
There you have it people. that answeres it all..
yes they are. and you will see the results when the devil kicks you to the curb when he finishes with you.
That was a nice way to dance around the question……MORAN!!!!